TAS introduces new brand name: experteq

As one brand, experteq brings together the strengths of the companies once known as TAS and Experteq to create a stronger offering to help Australian organisations digitally transform.

Monday 4 July 2022. Sydney, Australia. TAS, an end-to-end technology solutions and services provider today announced a new brand name: experteq, effective 1 September. TAS acquired Experteq IT Services Pty Ltd two years ago and today is a significant milestone in the history of the companies coming together.


The new single brand is designed to create a stronger technology services company offering a more comprehensive suite of professional and managed services. As one company, experteq’s focus is to optimise, manage and secure every organisation’s IT systems so companies can stay relevant and successfully meet their changing needs in an increasingly dynamic global operating environment.


TAS’ CEO, Shane Baker, says of the new brand name, “We live in changing times, and while some things never change – like our commitment to being a trusted partner to our customers – we also embrace change as a constant and the decision to change our name is a nod to this.”


He adds, “We are proud of the rich heritage of the two brands and the new visual logo reflects this with a tick motif, signifying the trust our clients have put in us over the last 30-plus years. We will continue to be a trusted partner for companies in highly regulated sectors and will help them to navigate through the constantly changing business landscape.”


As one united brand, experteq modernises the traditional managed services provider model by bringing in professional services. This will enable experteq to approach the clients’ main pain points through a consultative model with a combination of professional and managed services.


The companies will maintain their current registered status and will trade under the business name experteq under this new trademark. Over the coming weeks, the new brand identity will be rolled out across all platforms with a new website going live on 1 September.


About TAS (www.tas.business): Founded in 1989, TAS is an Australian-owned and operated provider of technology solutions to Australia’s financial services market. With extensive experience servicing one of the most highly regulated industries, TAS delivers the highest levels of availability and quality of service to over 50 clients in the FSI sector and remains a trusted managed services partner for the FSI sector for delivering robust, secure, and industry compliant services.


About Experteq (www.experteq.com): Since 2008 Experteq has been at the forefront of delivering transformed technology environments to Government and Fortune 100 clients in the Cloud, VDI and Enterprise Mobility space, that provide higher user productivity through flexible workplace solutions. Experteq has been involved in designing, building, operating and automating large-scale managed environments having built many of Australasia’s largest VDI and Enterprise Mobility deployments from 500 to 50,000+ seats, both in the cloud and on-premise.

Frank Mulcahy


Over the last 15 years Frank has been involved in several successful start-up technology companies that solve major business challenges using enterprise technology thinking. Frank is a strategic thinker and is often invited by media and vendors to comment on emerging Industry trends and technology market direction.